Since 1982 Greyston Bakery has been baking up artisan brownies and good will just north of New York City to support jobs, childcare, health care and housing for the underprivileged.

Best known for their brownies that go in Ben & Jerry's ice cream, Chocolate Fudge Ice Cream. Ben & Jerry's agreed to purchase Greyston Bakery brownies specifically for the yummy treat.

Greyston approached Motto to help introduce their brownies to Whole Foods across the country. Consistent with their social mission, profits from this brownie go to Whole Planet Foundation to fund micro-loans for entrepreneurs in rural communities worldwide who supply products to Whole Foods Market stores.

There was a need for distinctive packaging that would have great presence wherever they are placed in the store. Whether the brownies are cuddled in baskets at the bakery counter, displayed at the coffee bar, in a POP display on the retail shelf, or at the register, the packaging needed to have impact to engage an impulse buy and convey product benefits in an easy first read. The design personality needed to reflect the homemade, natural and artisanal quality of the product as well as seize the opportunity to convey the social mission and tell the brand story.

Brand identity and website for an online yoga radio talk show.

REINVENTING CHAMBER MUSIC

Tertulia is a new type of concert which blends classical music with a casual atmosphere in a NYC based chamber music series tailored to young audiences committed to concert-going and revelry. The founder of Tertulia approached Motto to develop an identity that would help remove the sacred wall of formality and encourage the lively musical and social interplay between player and audience. It was important that Tertulia preserve what New Yorkers already love: food, drink, and conversation in boutique-style venues like wine bars, cafes, restaurants, or galleries.

Attempting to own a visual space in the mind of the audience, we developed the logotype for Tertulia with custom hand lettering. The goal was to offer unique character and emotional expression in support of the meaning of the word Tertulia (spanish for a social gathering of creative intellectuals to discuss art, music and literature). We then fleshed the identity across multiple touch points to launch the new brand.

Since branding Tertulia, there has been a tremendous impact. Events are selling out, reached 160% of their goal on Kickstarter, from their second event were listed in Time Out New York and they are attracting world-renowned musicians such as Stefan Jackiw (www.stefanjackiw.com).

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CLIENT TESTIMONIAL

"What sets Motto apart is their commitment to discovering what is behind the branding. They take the time to build an identity from the inside out, and it shows. My experience with Motto was so much more than just logotypes and color palettes; their passion for what they do is inspiring, and anyone building a brand knows how valuable that is. When the creative force behind your identity also believes in what it is you are doing, and takes the time to know and understand it, you simply know you're in good hands."

Julia Villagra
Founder, Tertulia

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SCOPE OF WORK
- Logotype
- Stationery System
- Event Brochure
- Event Posters

TEAS FOR EMOTIONAL WELL-BEING

The idea for Teamotions was born in 2008 after Rachel Crawford lost her twin daughters. Struggling to cope, she found solace in tea. One day her sister Crystal said, "I wish there was something I could put in your tea to make you feel better." Knowing nothing like that existed, they decided to create it. The teas are blended with adaptogen herbs that help the body handle stress, boost immunity and support emotional well-being, transforming a simple cup into a healing experience.

The logo would need to tell a story and lend to the depth of the brand. To express its emotional nature, we developed an abstract icon that represents a person wrapped around a cup of tea. We made the logo a powerful brand symbol by using it in the package design as a flavor differentiator - filling it with a range of colors that express the emotive qualities of each blend. In addition, we helped make decisions about what was appropriate for product naming to stay "on brand," and designed/developed a CMS website with E-commerce.

Visit the site
www.teamotionstea.com

CLIENT TESTIMONIAL
"We came to Motto after an unsuccessful experience with our previous firm. We were struggling to find a new partner to bring our product to life. From the first call, working with Motto was like reuniting with long lost friends. We didn’t just develop a brand identity together, we embarked on a journey." - Rachel Crawford, Founder & CEO

WORK INCLUDED:
Product Naming
Brand Voice
Logo
Package Design
Copywriting
Web Design
Web Development
Content Management System
E-Commerce

A HIP NEW SPOT FOR FAMILIES

MeBe is a hip new spot for families in Chicago that provides an environment to engage the imagination, support social skills, enhance physical and mental development, and inspire creativity. The concept delivers on the "whole child" approach with the finest enrichment programs, activities and services available.

MeBe came to us struggling to find the perfect name and visual voice. We kept coming back to an Italian term "mibi" for "my baby." After a twist on words, we worked "MeBe" into the foundation for brand messaging and visual tone, helping to shape the meaning of MeBe and let it stand in contrast to its competition. The identity system is consistent enough to be identifiable, but uses a variation of elements to keep things fresh and fun.

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CLIENT TESTIMONIAL

"When we hired Motto, we did not know it would be the best business decision we could make for our nameless company. We were able to flesh-out our concept, mold our vision, and hone in on the perfect name and identity. The process was fluid, professional, enjoyable, and exciting. They ask the right questions, see the big picture, and just “get it” intuitively. Their expertise is apparent in every thing they do -- from the first consult through each step of the process our needs and expectations were exceeded. Their passion, dedication, and understanding of our brand and concept, is nothing short of inspired."

Tracy and Marc Chocol
Founders, MeBe

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SCOPE OF WORK:
- Brand Storytelling
- Logo
- Tagline
- Stationery System
- Concept Development
- Naming
- Copywriting
- Messaging