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Flagship

Flagship

Flagship

Flagship

Flagship

Flagship® is our signature branding engagement for companies needing a rebrand, brand evolution, or refresh, designed to clarify vision, define positioning, and build a brand that leads the future.

(About)

Create a brand that powers your entire organization.

Strategy and design working together.

Many brands approach strategy and design as separate efforts, overlooking the potential to create true alignment in your rebranding journey. Flagship® bridges the gap by combining a clear strategy with creative execution to deliver a unified brand identity.

Building brands that perform.

Flagship® is a four-module program that defines your positioning and builds cohesive verbal and visual systems. It provides the clarity and tools to execute your brand confidently across all touchpoints.

(Trusted by)
google
disney
usa today
Fullsail rebrand
ncm
legendary
Virgin Atlantic Branding | Motto
mastercard
google
disney
usa today
Fullsail rebrand
ncm
legendary
Virgin Atlantic Branding | Motto
mastercard
google
disney
usa today
Fullsail rebrand
ncm
legendary
Virgin Atlantic Branding | Motto
mastercard

BUILD YOUR BRAND
FOR THE FUTURE

(01)

Refining strategy or position

Streamline complex ideas and differentiate to make your brand more manageable and effective.

(02)

Navigating pivotal inflections

Align and unify your brand to ensure clarity and cohesion during organizational change.

(03)

Driving toward scale, growth, or IPO

Equip your people with the brand tools and guidance to grow and succeed at scale.

(Flagship® Clients)

STATS

STATS

STATS

STATS

STATS

STATS

STATS

STATS

  • Flagship Clients

    250+

  • Employee Adoption

    ▴ 85%

  • Brand Recall

    ▴ 99%

  • Brand Consistency

    ▴ 90%

  • Innovation Perception

    ▴ 93%

  • Audience Resonance

    ▴ 75%

In their words

What our clients say about working with Motto®

1 — 19

Geoff Colon, CMO Microsoft®

“Motto® led us through a revolutionary breakthrough and spearheaded quite possibly one of the greatest experiences of our entire organization.”

Bryan Harper Minnesota Vikings

“Motto® sparked a trail of thought we hadn't explored, clarifying how our vision could translate into more ambitious, bold moves within the NFL.”

Hicham Chahine Ninjas in Pyjamas

“Our rapid growth and global success were shaped by the brilliant team at Motto®, who challenged our thinking and guided us through a successful rebrand.”

Raj Sarkar CloudBees

“When Motto presented our new brand, it not only aligned with our future vision but also pushed the boundaries of possibility. This solidified our trust in Motto’s expertise and brand prowess.”

Reed Switzer Hopscotch

“Hopscotch has been able to attract and retain high-quality talent from Google, Capital One, Better, and other world-class companies because of the brand Motto® created.”

Camilla Cornwell Goodnotes

“We have spine tingles. It's amazing to see the Goodnotes strategy and brand come together into such a cohesive and inspiring brand narrative.”

Andrea Dubeckyj Colliers

“Motto®’s work stopped me in my tracks, bold, clear, and visually striking. They act as true thought partners, and I was confident they would bring the same commitment to Colliers as they do for every client, and they did not disappoint.”

Allie Kuzyk Google®

“I’ve referred Motto® to anyone who asks for an all-around strategic and branding powerhouse. I’ve always felt we are more than just a client, but true partners.”

Danny Aronson CEO, Even

“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”

Annie Wang Artnet

“Motto® absolutely blew us away. They united our leadership under a common vision and exceeded our team’s expectations by 100x.”

Dannie Lee COO, Keetsa

“Motto® is an amazing team who are so sincere and easy to work with. They are extremely professional and our rebrand has been stellar.”

Ivey Childers Southbound Tequila

“Motto® is brilliant, organized, generous, and fun to work with! The consumer and investor feedback about our brand has been beyond incredible.”

Timothy Makalinao Bandana

“From the very beginning, we knew Bandana needed visionary partners who could shape more than a brand. Meeting the Motto® team at the right moment changed our trajectory. They deeply understood our mission, sharpened our values, and helped us claim a clear, authentic voice, including an Idea Worth Rallying Around® that continues to guide our growth.”

Nathan Hallmark FasterLines

“Motto's level of brilliance surpassed my greatest hope. The team provided an incredible experience of self discovery and realization of who we are.”

Rob Meng FasterLines

“The team at Motto® are a joy to work with. They coaxed out the best of who we are and crafted language that tells our story and depicts the vision we have. The investment we made is paying off exponentially.”

Ian Morley Serraview

“Motto® increased visitors to our site by 85% and increased conversions by 20% within a few months of our new brand launch. Their work has transformed our business from the inside out.”

Lak Gil Pillway®

“We chose Motto® because of their passion, unique approach, and exceptional roster of brands they've propelled to success. They love what they do and are fully invested in every project they work on.”

Michelle Glienke Munk Pack

“Motto® has been a long partnership for us and built our brand from the ground up. We love our brand and so do our customers. They bring tons of experience to the table.”

Brad Herrmann CEO, Text-Em-All

“Thanks to Motto®, we branded our purpose and have grown 25% year over year. Working together has been one of the most successful partnerships in our history. ”

HERE'S WHAT
WE'LL DELIVER

(Process)

A structured, proven framework for high-impact results.

The Flagship® process is four modules designed to deliver measurable outcomes and long-term value through a successful rebranding strategy. Every decision is intentional, every deliverable is actionable, and every outcome is aligned with your business goals. These modules build a cohesive brand system, enabling your team to execute with clarity and confidence, especially during a rebranding process. For a deeper look into what a successful rebrand involves, explore our Ultimate Guide to Rebranding.

Phases of Rebranding Process

Our mission starts with a thorough discovery of your current brand’s values, collaboratively exploring challenges, culture, industry trends, and future ambitions.

Deliverables may include:

  • Kickoff call with the steering group
  • Asset and materials review
  • Stakeholder/customer interviews
  • Strategic workshops
  • Playback report
(01)

Facts

  • Clients in 40+ countries
  • 600+ Flagship® projects
  • 75% are rebrands, Series B-G
  • 25% are new brands, Series A+
(02)

Inflection points

  • New leadership, new vision
  • Shifting strategy or direction
  • Navigating mergers or acquisitions
  • Moving to global expansion
  • Fighting competitive pressures
  • Changing consumer expectations
  • Launching innovations
  • Targeting new audiences
  • Entering new markets
(03)

Ideal clients

  • B2B, B2C or multi-sided
  • Fully engaged leadership
  • Brand-led mindset
  • Iterative and collaborative
  • Actively shaping your industry
(04)

Team structure

  • Senior Account Manager
  • Workshop Facilitator
  • Brand Strategy Director
  • Namer
  • Word Strategist
  • Creative Director
  • Art Director
  • Senior Brand Designer
  • Motionographer
(05)

Timeframe

  • We prefer 6-7 months; shorter or longer timeframes can be discussed
(06)

Investment

  • Based on total scope

Ready to plant your flag?

Tell us about your project